The Paper Plus
brand has become an iconic retail brand within the Books and
Stationery industry, with high visibility and recognition
throughout New Zealand. Today, Paper Plus continues to grow with a
combined turnover in excess of $100 million a year. Paper Plus is
well represented throughout New Zealand, and has a strong
presence in both city and provincial
centres, with over 100 stores between Kaitaia
and Invercargill.
After extensive research and analysis Paper Plus opened a new
look Paper Plus store at Sylvia Park Shopping Centre, Auckland, in
June, 2007. This was the beginning of a new look and feel
Paper Plus offer and launched the repositioning of the brand to a
more customer-centred model. The brand change demonstrated market
leadership, gained attention in a competitive market and positioned
Paper Plus as the lifestyle choice in books, stationery, cards,
paper products and associated gifts.
For more information on Paper Plus please visit
their website here.